B-pac
Branding startup pack
The problem?
Too many startups and small businesses are trying to brand themselves and not communicating their business values effectively. They are going to different people to design their websites, logos and run their social media accounts. Or they are trying to do it all themselves, resulting to zero business growth. Why? Because it is too expensive to pay big branding agencies to brand your business. So alot of small businesses in the UK do not brand or do not brand correctly.
The Solution?
We offer a proffesional branding package for small businesses that includes everything you need to grow and generate sales at affordable prices.
We do everything from reviewing your brand, designing, creating and publishing your content to creating social media marketing strategies to encourage your business growth.
1
BRAND DISCOVERY
Analysing your position in your current market sector, while understanding your mission, vision and target market, we propose a visual identity to achieve your goals. Â
2
LOGO(RE)DESIGN
Your logo is the only chance to make a good first impression. Designed and provided with 3 ideas and up to 3 revisions.
3
STATIONERY DESIGN
Consistency is key! We make sure your identity is consistent across business cards, memo, invoices and Emails.Â
4
PHOTO/VIDEO PRODUCTION
Communicate effectively and start conversations about your business, with the high quality content we provide.
5
COMPANY INTRODUCTION VIDEO.
Videos have taken over the media. So we will provide you with a 1 minute company video that captures your audienceâs attention.
6
WEBSITE
We will provide you a professional website including a year free domain name and SEO strategy, with up to 15 pages and 5 sections
6
SOCIAL MEDIA
We will design and implement your brand identity across 3 social media platforms of your choice.
7
NEW BRAND LAUNCH
We will support and provide you with a 2 week campaign, 5 posts per platform and paid ads to kick start your new brand.
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We met years ago at an advertising agency where we learned a ton of dos and some donâts. There were project deadlines, happy hours, client proposals and a few sparks flying.
BRAND DISCOVERY
Weâll provide a questionnaire to help you and us define the unique attributes of your business: your mission, your values, your current reputation, new opportunities and where you want to take your business in the future. Together we will define your target market, learn about your ideal customer and create a users profile to deliver the ideal service for them. We will also research your competitors, then provide inspirational images and information to get your feedback. Together weâll discover the main personality of your brand as this research phase sets the direction for the design work to come.
LOGO(RE)DESIGN
The cornerstone of your companyâs visual identity. After completing research and establishing a direction with you. Weâll sketch and refine ideas until I have the best 3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the âreal worldâ . Your favorite solution will be selected and refined (3 revisions max). Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
STATIONERY DESIGN
Consistency is key and good stationery design is crucial to every business, as it reflects the companyâs values and enhances the trust between you and your target audience. So good stationery design will also encourage word of mouth marketing!
After researching your brandâs competition and your core values, we will:
1. Design your business cards (printing of 200 pcs free of charge),
2. Design your company memo and,
3. Design your email signature.
PHOTO AND VIDEO SHOOTING
A lot of businesses use generic free stock images to feature on their websites and we want your business to stand out. We will research and create high quality photographs, graphics and videos that are original and unique to you and your business. For you to be able to use across all platforms within your business.
COMPANY INTRODUCTION VIDEO
We will take care of the whole production process from pre-production to post-production. From brainstorming and directing to capturing and editing, we will leave you with a professional and an exciting 1 minute video that expresses your vision and your brandâs purposes.
WEBSITE
Most websites use generic photo and video content brought from stock sites. However, we will create you a professional CMS- based website that is authentic to you. All images and video content on your website will be original, creative and unique to your company. This will include:
1. Up to 15 different pages and 5 sections,
2. One year of free hosting and domain name,
3. Basic SEO set-up,
4. CMS integration,
5. High-quality photo/video content
6. Copywriting
SOCIAL MEDIA
Whether it is Facebook, Instagram, YouTube, Twitter, TikTok, Pinetrest or Snapchat, we will design and help you maintain your brand identity across 3 social media platforms of your choice. We will also create graphical overlays for you to use for all your future posts. This will help you stay consistent and recognisable to your target audience on every platform your target audience use.
NEW BRAND LAUNCH
Once all the aspects to creating a successful, strong brand are ready (the B-pac), we will show the world who you are by launching your new brand online. When launching your new brand, we will use all the material we created and publish them via your website and your selected social media accounts.
SOCIAL MEDIA PROMOTION
To give you the best head start possible, we will provide you with 2 weeks worth of content for the 3 social media platforms you have chosen, alongside a social media plan that you can refer to, which our team has designed exclusively for your business.
The social media content and plan will include:
1. A detailed 2 week social media strategyÂ
2. Creation of 5 posts for each platform
3. ÂĢ50 budget for adverts.
Optional: Interview on Change with Raji.
During these challenging times we have created an online community to help small businesses like yours connect, exchange and share valuable information on starting and growing your business. We started this community because we believe in supporting and uplifting each other, more now than ever.
ÂĢâ3.000+VAT
Are you ready for change?
Start with our FREE Branding Workshops.