What you want vs what you need.
It really makes me so sad at how the importance of a logo has increasingly become non-existent by the looks of it. When we get ill we go to the doctors, when we need a tattoo we go to a tattoo artist, and when we suck at the gym we go to a personal trainer, so I just can not understand why when created a new small business, we do not think we can do it all ourselves. We spend hours starting up our business, spending time and energy and treating our business with care and pride, like a newborn baby. Your business is your baby. So I understand why it is scary to trust someone else helping take care of it. But you would not want to dress your baby in uncomfortable, and inappropriate clothes, so why dress your business in such ways?
I know exactly the answer, “but Raji it’s cheaper!”
Yes the word ‘cheap’ is attractive to many people, especially when you need to save as much as you can. But 9 times out of 10, cheap doesn’t mean good quality, it doesn’t mean sustainability and it doesn’t mean it will save you money in the long term. Just like clothes, your logo can be cheap, but will saving money on a single logo be worth it? And then of course you have to think, will the logo be sustainable? Will it be good quality? Will it help me make money?
Change Branding offers professional services for the lowest prices in the UK, but we are not cheap. Meaning, we have the lowest price out of all the branding agencies in the UK, but we offer good quality, sustainable and money saving services.
You put your blood, sweat and tears into your business, so you do not want to wrap it up in inferior quality. You might think I am being too direct but it’s all perception and if at the minimum I can help shape a better perception on logo design, I will feel better about the future of your business.
Who is your logo for? You? We ask our best mates, is it for them? We ask our parents and fair enough they will definitely buy our products and services when they can but i’m sure you want more sales? Before I continue, please note everything I am writing here is based on the fact that you want to be successful, you want to grow organically and you want to stand out, if these don’t apply to you then I suggest you don’t read any further.
Your logo is for your potential community of loyal buyers, so it needs to be designed for them, so the next person you go to design a logo, make sure it is not using clip art and make sure they understand and identify who your target market is and you will be off to a much better start.
“Raji I am not paying more than 50 quid for a logo!”. I hear this all the time in my profession and it’s a very big disfiguration in mentality. Let me explain it this way: If you buy a designer jacket, let’s say it costs £300, it is mass produced probably somewhere in a third world country, what you’re saying is work that requires thinking, empathy, creativity and connecting dots and craftsmanship is worth less than a mass produced jacket?
You’re paying for someone’s time, time and skill is the most valuable recourse. When you meet someone for the first time you want to give your best impression, your first point of contact in your business is your logo and what your logo is currently saying about you.
Send your logo to us with what you think it’s saying about your business, and I’ll be more than happy to give some feedback.
Change Branding want’s more small businesses to be successful and dominate the market.
I personally want chocolate everyday, but I need good health.
I want to travel and visit family, but I need to do my part during the pandemic.
I want to spend zero money and profit but I need to build a loyal community and trust.
I want a cheap logo but I need _______, because _____. You Fill in the gaps.
ChangeBranding believes in supporting each other and building relationships. Because building a better you, builds a better us.
And building a better logo, builds a better business.
