You’re right, you don’t need it, you can carry on exactly how you are however have you ever heard anyone say I eat everyday and I don’t need my food to look good? Or I am going on a date, I do not care if the other person hasn’t made an effort? I find it difficult to believe that the blood sweat and tears we put into building our business, leads us to not caring how our business looks to others.
Think of things you love. Food? Cars? Your kids? Your partners, most importantly yourself ?
Would you care if these crucial parts of our day to day lives, consistently didn’t look good?
Would you make 0 effort to sort it out if they didn’t? Please don’t take this in a shallow way, it’s simply facts in my opinion. I find it hard to believe because we definitely care about the way that we present the things we love, or the way they are presented to us. Most importantly the way we look is the way we feel so how about your business ? How do you want your business to look and how do you want to feel about it? How do you want others to see your business and how do you want them to feel about it? Hopefully good enough to trust, recommend and buy.
Branding is more than just getting more sales, in fact when I hear that someone is booked all year I actually want to ask them did you run a business to be doing jobs all year? I understand work hard but we are so fortunate in today’s era we can achieve more in life by working smarter. How smart is it to spend no time with your kids? Spend no time with your family and friends, being an entrepreneurs shouldnt be a punishment, it should be rewarding when things are done correctly.
Picture this, you have a cleaning business, you have 100 jobs booked, you are getting paid on average £300 per job, that’s £30,000 which isn’t bad, it’s a salary, but you’re working long hours and in your spare time, you’re working on getting more customers and dealing with enquiries, marketing, advertising and many many other things. Let’s say you invest £10,000 pounds into your branding, (average U.K. market price) all of a sudden you are getting bigger jobs!! You have 30 jobs that you gained at £1000 each, you work less hours, make the same money, and get to spend your time more efficiently, or you work the same hours and make way more money, Which option would you choose?
‘Raji I don’t want to make more money’ do you want to work less hours? Do you want to have more time, do you want to be paid more for doing less? If you answered yes to any of those questions, then seriously think about your branding. What’s the goal? Work forever? I would rather work a 9-5 and earn £30,000 a year than spend silly hours getting customers and doing jobs and the same cycle over and over again to earn exactly the same. Are you seriously telling me you would choose to make your life harder ?
It goes back to what I say about how much you really care about your business. It’s not just about ‘ having a fancy website’ your brand says everything about you. Going back to the start of the article, why do I want to spend money on food that doesn’t look good? Why do I want to go on a date and spend money (for my independent women) with someone else who doesn’t make an effort on how they look?, why do I want to spend my hard earned money on a company who doesn’t even care how they look? Why would I?
If you don’t want better for your business why would anyone else ?
So do you need branding?